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Harnessing Qualitative AI Insights to Enhance Student & Staff Experiences in Higher Education

 Calendar  24 June, 2025        Vector-1 Woburn House, London 

Join host Explorance and university leaders in Strategic Planning, Teaching & Learning, Student Experience, Institutional Research, Academic Quality, at the Impact Tour in London.

This event will delve into the power of qualitative student feedback and showcase how Explorance MLY, an AI-driven analysis solution, transforms open-ended comments into deeper insights that drive actionable improvements in the student experience. 

Discover how institutions are moving beyond quantitative data to truly understand and engage students, and how technology is making that possible at scale. 

 

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HESPA is pleased to support this event in partnership with its corporate member, Explorance

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Speakers

Gavin Lee

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Gavin Lee

Director of Strategic Planning and Development

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Camille

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Camille B. Kandiko Howson

Professor of Higher Education

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Phil Carey

Dr Phil Carey

Teaching and Learning Academy

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Elena Zaitseva

Dr Elena Zaitseva

Head of Student Voice and Evaluation

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LJMU Blue Logo

Kirsty Scanlan

Kirsty Scanlan

Director of Strategic Planning, Performance & Projects

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Chris Slack

Senior Solutions Engineer

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Agenda

Tuesday 24 June 2025

10:00 - 10:20

Arrival & Refreshments



10:20 - 10:30

Event Opening - Welcome 

John Atherton, Explorance 


10:30 - 11:00

Keynote - Shouting Louder or Listening Harder: What Are Our Students Trying to Tell Us? 

This session will look to discuss the challenges in interpreting quantitative and qualitative student survey results and deploying these into meaningful, informed actions to enhance the student experience. The presentation will seek to explore the range of feedback approaches in ensuring a high-quality student experience and the scale of and impact of qualitative feedback and consider how different mechanisms can harness the impact of this rich resource. The session will be informed by developing expectations on quality and student engagement, reflect on practice and examples from the University of the West of Scotland, and consider partnership across academics and professional services to ensure our student’s voices are being heard.

Gavin Lee, University of the West of Scotland


11:00 - 11:30

Keynote - Getting Insights Beyond Positive/Negative: Analysing NSS Qualitative Comments

The NSS (National Student Survey) is the main vehicle for student experience data in England. It is the foundation of regulation and enhancement activity. But the qualitative data coming out of the survey is not analysed or reported on nationally, and similarly within institutions there are mixed pockets of engagement with the data. Analysing the qualitative comments, and linking them with wider institutional datasets, provides opportunity for understanding students’ experiences and engaging with their feedback. This session will explore limitations of dichotomous positive/negative coding, challenges of connecting qualitative and quantitative data, but also how data can unlock insights into how students feel about their experience, and their wider mechanisms for providing feedback on their course.

Camille B. Kandiko Howson, Imperial College London


11:30 - 12:15

AI-powered Student Voice: Transforming Unstructured Data into Actionable Feedback Intelligence

In this presentation, we showcase how we used MLY to rapidly process and analyse n. In this session, learn how Explorance MLY can inform student experience and retention strategies by distilling valuable insights into student needs and expectations from qualitative feedback. 

Explorance Solutions Engineer Chris Slack will demonstrate: 

- How MLY categorizes comments into topics specific to the student experience.

- MLY's key features to organize, analyse, and act on qualitative feedback.

- Brand-new redaction capabilities provide users with more control over feedback that contains sensitive information.

Explorance MLY is an award-winning, AI platform purpose-built to understand the student experience and amplify the student voice both inside and outside the classroom. Explorance MLY leverages machine learning to provide in-depth analysis of qualitative feedback by determining topic-specific sentiment analysis, identifying feedback patterns, and highlighting recommendations expressed on what to start, continue, or stop doing.

Chris Slack, Senior Solutions Engineer, Explorance 


12:15 - 13:00

Networking Lunch



13:00 – 13:45

Structured Networking

John Atherton, Explorance 


13:45 – 14:15

Listening at Scale: Leveraging AI to Understand Diverse Student Experiences

Qualitative survey data has the potential to provide a deeper-level understanding of the student experiences for those who lead the institutions and those who interact with students. Students’ comments offer a rich, authentic and consistent source of information on the student experience but can often be ‘treated as an aside’ or analysed non-systematically.

Comments can range from short phrases to lengthy reflective accounts. Examining thousands of these is a complex, time-and resource-consuming activity. Computer-aided analysis, such as text-mining and AI powered analytical platforms (e.g. MLY), are increasingly utilised by the universities to speed up the analysis, understand prevalent sentiment in student feedback, and promptly identify areas in need of actions. Crucially, these allow open text analysis to be linked to key student characteristics. As a result, analysis can establish relationships between these characteristics and themes or sentiment.

The session will explore how LJMU has used MLY to better understand experience of students from demographic groups that are included in the institutional Access and Participation Plan. It will emphasise the similarities and differences in the priorities of students from different groups. The presenters will use this to reflect on implications for the institutional APP implementation, as well as the enhancement of the student experience more broadly.

Dr Phil Carey & Dr Elena Zaitseva, Liverpool John Moores University


14:15 – 14:45

Accelerating Insights: The Power of Rapid Feedback

In this presentation, we showcase how we used MLY to rapidly process and analyse free text responses from our latest Staff Health & Wellbeing Pulse Survey. By linking the MLY outputs to our core survey data in Power BI, we produced a timely, data-driven summary of key themes —shared with the wider institution with a rapid turnover. We’ll explore how this approach enabled swift institutional response, strengthened trust, and demonstrated the impact of fast, meaningful feedback in a large organisation. 

Kirsty Scanlan, Heriot-Watt University 


14:45 - 15:00

Closing Remarks



15:00 - 17:00

Networking Drinks

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Where is this happening?

Woburn House

Pin London

Woburn House, Tavistock Square, London WC1H 9HQ, United Kingdom

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©UG, photos: Marcel Spanjer

Campus Tour on April 2nd

  • The campus tour begins with a visit to the Exam Hall, this is the Aletta Jacobs Hall (named after the first female university student in The Netherlands, she graduated in Groningen in 1879. In this building, in 4 separate halls, around 1600 students can simultaneously take a digital (or paper) exam. The University of Groningen has around 3000 digital exams yearly with around 200.000 participants (most students take more than 1 exam each year, of course). 

  • The second stop of the tour is the CIT (Centre for Information Technology), where the speakers from the University of Groningen, Lotte, and Bouke work. The stop also includes a visit to the local Blue support office, where visitors can hear from the supporters (TAs) how they use Explorance Blue. 

  • Finally, the tour will wrap up at the Faculty of Science and Engineering. This faculty has one of the biggest student populations and is also the prettiest building on the campus.

    Here are some facts and figures on the University of Groningen: Facts and Figures | University of Groningen 

Explorance Impact Overview



What is the
Impact Tour?

A day of institution-led discussions showcasing best practices and innovative strategies for analysing and leveraging qualitative feedback to extract deeper insights and enhance data-driven decisions. 

 

 



Who should
register?

This event is ideal for higher education professionals involved in Strategic Planning, Teaching & Learning, Student Experience, Institutional Research, Academic Quality, and HR - or anyone interested in leveraging qualitative feedback to drive meaningful change.

 



Why should
you attend?

Hear diverse perspectives from other academic leaders, gain fresh insights on enhancing the student experience & teaching effectiveness with qualitative feedback, and join a community of like-minded colleagues. 

 

 

Secure your spot at the Explorance Impact Tour – limited spaces available!

We look forward to meeting you! 

 

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